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Services We Offer

From brochures & books, to labels or specialty printing and finishing. . . UMSI is the One Stop Solution for all your printing needs.

We offer the highest quality multi-color offset, screening, thermography, letterpress and custom foil stamping available.

Aqueous coatings, die-cuts and a variety of custom finishes create marketing tools your customers can't ignore.

 

Let UMSI handle the sampling of your product as well. We at UMSI have the experience in dealing with product sampling. We know what works, how to build it, the logistics involved, we have the know-how to streamline the swatching process for your product and can even store and drop ship your finished goods.

From straight forward architect folders and dec-boards to new, never before seen sample concepts that you have thought of, we can design it, create it, swatch it and deliver it to help make your dreams a reality.

We offer full service marketing, merchandising, displays, design, copy-writing & photography. Our marketing experts are highly experienced in creating marketing strategies and branding campaigns.

A Dictionary of Terms

The variety of specialized terms used in any industry can be confusing and downright daunting at times. So we give you the opportunity here to translate what we are saying if we forget to put something into layman's terms.

Just click on the Logo at the top of the page or the link at the bottom when you want to return to the page you were on.

Universal Aqueous

Aqueous Coating:

An aqueous coating is a fast-drying, water-based, protective coating which is applied in-line on press to attain a selection of finishes more economical price than varnish.

This clear coating provides a high gloss surface which protects the surface from dirt, smudges, fingerprints and scratch. Aqueous coating improves postcards durability as they go through mail or inserted in pockets. It is also applied on brochures, catalog covers, flyers and other visual ads.

Aqueous coatings are applied to printed sheet right after the inks. Directly after the coating is applied, the sheets are sent through a heated air system that quickly dries the coating. The printed sheets can progress to the finishing department in a matter of minutes, as opposed to traditional varnishes which may need hours or even days to dry.

This type of coatings provide marvelous rub and scuff resistance. They give protection that far exceeds standard varnishes. It protects the product from harmful elements from the shipment through to end use. They are available in gloss and matte finishes.

If your printed piece will be heavily handled: Aqueous coatings will protect your project by providing more scuff resistance than varnishes and still yield brilliant metallic inks. In addition, aqueous coatings won’t yellow with age, as varnishes do.

Universal marketing Die Cut Die Cutting:

Die-cutting is the process of using dies to cut out labels, boxes, and other flat objects from spools or printed sheets. Diecutting can be done on either flatbed or rotary presses. Rotary diecutting is often done inline with printing. Die cutting started as a process of cutting leather for the shoe industry, but is now used by people cutting paper, cardboards, plastics, pressure sensitive adhesive tapes, foam and even thin metal. Laminates used in labels, stamps, and other stickers are usually cut with dies, since a die can cut through the top layer(s) while leaving the bottom intact.

Universal Marketing Foil Stamp
Foil Stamping:

Foil stamping, is the application of pigment or metallic foil, a special film-backed material, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper. Foil stamping can be combined with embossing to create a more striking 3D image.

Universal Marketing Letterpressing

Letterpress Printing:

Letterpress printing is a term for the printing of text and image using a press in which a reversed, raised surface is inked and then pressed into a sheet of paper to obtain a positive right-reading image. In addition to the direct impression of inked movable type onto paper or another receptive surface, the term letterpress can also refer to the direct impression of inked media such as photo-etched zinc "cuts" (plates), linoleum blocks, wood engravings, etc., using such a press.

In the 21st Century, commercial letterpress has been revived by the use of 'water-wash' photopolymer plates which are adhered to a near-type-high base to produce a relief printing surface typically from digitally-rendered art and typography.

Iniversal Marketing Offset

Offset Printing:

Offset printing is a commonly used printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface.

Advantages of offset printing compared to other printing methods include:

  • Consistent high image quality. Offset printing produces sharp and clean images and type more easily than letterpress printing because the rubber blanket conforms to the texture of the printing surface.
  • Quick and easy production of printing plates.
  • Longer printing plate life than on direct litho presses because there is no direct contact between the plate and the printing surface. Properly developed plates running in conjunction with optimized inks and fountain solution may exceed run lengths of a million impressions.
  • The more you print, the less you pay per page, because most of the price goes into the preparation undergone before the first sheet of paper is printing and ready for distribution. Any additional paper print will only cost the client paper price (and ink), which is very minimal.

Universal Marketing Screen Printing

Screen Printing:

Screen printing is a printing technique that uses a woven mesh to support an ink blocking stencil. The attached stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil forcing or pumping ink past the threads of the woven mesh in the open areas.

Screenprinting inks can be used to work with a variety of materials, such as textiles, ceramics, wood, paper, glass, metal, and plastic. As a result, screenprinting is used in many different industries

Universal Thermographic

Thermographic Printing:

Thermography is a post print process that is achieved using traditional printing methods coupled with thermography machines. This process is used to produce raised lettering on products.

It is commonly used on letterheads, business cards, greetings cards, gift wrap, packaging and can also be used to print braille text. It is even sometimes used in diploma printing as an attractive alternative to the more expensive engraving option.

 

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Universal Marketing Systems Inc. © 2010 • PO Box 2024 • Dalton, GA 30722 • 706-695-6404 • f: 706-695-6416

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